Targeted Mass Marketing Finding new customers first
is both a challenge and reward for any marketing professional.
SYSPRO CRM manages customized marketing campaigns, ensures budgets
are adhered to, and that campaign expenses immediately result
in new sales opportunities that positively affect the company's
bottom line. The system's Marketing Campaign Manager provides
all of the tools required for establishing and executing campaigns
to highly targeted lists, while the accompanying mail Fulfillment
system helps ensure delivery of requested or promised collateral.
Marketing Campaigns The heart of the marketing process is a "marketing campaign." A campaign is essentially an effort to generate awareness in your
market, as well as generate new opportunities and ultimately incremental
revenue. SYSPRO CRM provides real-time reporting on the effectiveness
of each campaign which includes: account analysis (response rates,
accounts created, etc.), pipeline analysis (pending opportunities,
won/lost opportunities, etc.), and profitability analysis (total
revenue/expenses, gross profit, etc.).
Marketing campaign results are tracked in
real-time, providing statistics as they occur. Drill-downs allow
you to view actual leads and opportunities generated by your company's
marketing efforts.
Key Features of the Marketing Campaign Manager:
Establish campaign records for unlimited
user-defined campaign types.
Add unlimited user-defined fields/forms/folders
to each campaign record.
Create and link appointments, tasks,
and activities to specific campaigns.
Attach unlimited documents of various
document types to each campaign.
Track estimated budgets and actual expenses
related to each campaign.
Execute e-mail and fax broadcasts, and
direct mailings within each campaign.
Link account responses and opportunities
resulting from specific campaigns.
Generate revenue forecasts, and real-time
profitability analysis per campaign.
Fact Sheets: